It has been just over a year since I went back to full-time employment and put a hold on my online business.

I intentionally put my website into maintenance mode back in May 2016 as I wasn’t enjoying what I was doing. However, this month is the start of something new.

I’m back!

Superstar Your Life has been redesigned and is now something I can look forward to and be proud of.

To record my journey, this post is the first in a series of goal and income updates, which will allow me to share my progress, and for you to follow along.

Please note that I am an affiliate to some of the products. This means if you click on the link and purchase the item, then I will receive an affiliate commission (at no additional cost to you).  I only ever recommend things I have used and that I believe are helpful and useful.


Why Post An Income Report?


It was in 2010 when I came across Pat Flynn from Smart Passive Income. The information he shared on his website was amazing, and one of the posts which got me interested in blogging was his income reports. They showed me how it was possible to earn an income online and gave me the hope and passion to do it myself. He opened my eyes to an incredible world online!

Since then, I have come across numerous other bloggers who write income reports. I love reading them as they give me inspiration, and help me to learn about how to be a successful blogger.

I love how people share their successes and failures, and give great tips on how to get started. I want to do this as well!

I want to be able to show you what I’m doing on my blog, and how I’m growing it.


But first, a little about Superstar your Life …..


This time last year, I was working from home as a life and business coach.

Through the ups and downs, I learnt some amazing things about myself and what I wanted to do with my life.

One of those things was to grow a business online.

Although I have gone back to a J.O.B,  I still have this little voice inside my head telling me to keep pushing myself and to try new things on my website.

I know I still have the desire to make a difference in people’s lives and that’s what keeps me going.

So on this report, I wanted to share with you where I was last year and the goals I am going to set moving forward. Hopefully this will give you the inspiration with your blog and business too.


The Income Report for 2016



To be honest, last year I didn’t focus too much on making money from my blog. Instead I concentrated on making an income from my coaching services.

However, in-between coaching, I did manage to produce two products which I had for sale on my website (and are still available *wink wink*)

Last year, my income source came from the following:

Productivity and Profit Year Planner

Captivating Content eCourse

I write about how I was sold my first Year Planner on my post ‘The Essential How To Guide To Selling Your Own Digital Products’.

I didn’t make as much income as I anticipated with my digital products, but I think that was because I didn’t feel good about the coaching services I was offering and I was putting a lot of energy into making it ‘right’.

Here is a brief overview of what income I made with my two products from January to May 2016:

Productivity & Profit Year Planner – £30.16

Captivating Content eCourse – £150.00

Not enough to go on a holiday to Vegas, but hey, you can’t win them all (yet!).



I spent way too much on my business last year (£1,269.83 in 5 months!) and this is definitely going to change going forward.

The reason I spent a lot is because I wanted to be professional and to have it all, but I realise now that I didn’t need to, especially when starting out.

You can actually start a business with less than $200 and you’ll be perfectly fine.

Here’s a list of what I spent my money on:

Bluehost – Website hosting

Convertkit – Email management system

Aweber – Email management system

– MeetEdgar – Social media scheduling tool

– Upwork  – Outsourcing work

– Amazon – Buying books and equipment

– AcuityScheduling – Meeting organiser

– Vimeo – Video hosting

– Akismet – Spam protector fro website

– Facebook – Advertisements

– Networking Events – Going to speaking events

– Mastermind/Networking Group – To help me grow


I can definitely say moving forward, I will be keeping Bluehost, Convertkit, and Askimet.  As for the other expenses, I have already gotten rid of some (Mastermind group, Acuity, Vimeo), and I will decide on the others as and when the need arises.


Big Lesson Of 2016


The Importance Of Building An Email List

People say to build an email list, and I completely agree.

Having an email list is paramount to your success and being able to connect with people who actually care about what you have to say.

When I started my blog in 2011, I began my email list building journey with Aweber (who are amazing!), however, I have now changed over to Convertkit (loving them!), because they have a couple of extra features which will suit me better.

Here’s a list of the many different opt-ins I created in order to provide value to people and grow my email list. However, please note that due to the way I set up Aweber, some of the subscribers were counted twice. Oops.

Subscribers as of May 2016:

Lead Magnet / Opt-In Subscribers
Be A Screen Superstar Challenge 28
Discovery Call Clients 37
Free Day PP Planner 170
Mini-Course Opt-in 24
Online Challenge 6
Plan Your Goals 6
Pushing The Boundaries 3
Two Page Business Plan 4
SYL Toolkit 133
VIP Webinar 174
Webinar Captivating Opt-Ins 47
Webinar Get Leads 9
Webinar StartABusiness 62


I was really happy with the number of subscribers, and I kept everyone engaged as I sent out a newsletter every Thursday. My average open rate was 17%, which was good compared with other people.

If you want to grow your email list, why not design and create your own lead magnet or opt-in. Watch my free video series which shows you how to create an awesome opt-in in 6 hours!


Social Media


Social media played a big part in growing my business, however, on reflection, there are definitely parts to it that I dont enjoy at all.

Trying to come up with exciting and read-worthy posts for Facebook was a nightmare! I got sick of trying to sound like someone else. In the end, I came off Facebook for a few months.

And then there’s the point that you should be EVERYWHERE, and who has time for that!?!?

In the end, I paid for a social media scheduler called Meet Edgar. It was a lifesaver, as it did a lot of the publishing work for me, and helped me to grow my presence online.

Here are the social media stats for May 2016:


So it’s been over a year since I took a record of the stats above. A lot has changed since then within myself and the website.

I’ve posted different things on social media, and I’ve switched things around on my blog.

Here is a snapshot of my social media stats as of 2nd July 2017:

Some figures have gone up, some have gone down, and my Facebook group has completely disappeared. The reason for that is because I just couldn’t give it the attention it deserved. Maybe in the future I’ll bring it back. Who knows.



Moving Forward With SYL


This month, I would like to focus on a few different things to get back into the blogging, creating and social media. However, I don’t want to try and do to many things and get overwhelmed.

I am going to be recording my progress in my biz book, and then at the start of next month, I’ll be sharing all (along with some income figures hopefully).

So to get started for July, here are my goals:

1) Earn at least £100 from my blog, to include advertising, affiliates and/or my own products

2) Post on my blog at least 3 times on new topics including minimalism, travel and saving money

3) Increase my Pinterest marketing efforts and have 100+ followers

4) Increase page views on my website (beat 303 views)


How will I do this?

I don’t have a solid plan of action as yet, however, in regards to growing my Pinterest followers and my website page views, I am going to follow the advice from a couple of bloggers, The Busy Budgeter and Create & Go. They seem to have a lot of knowledge, so I’ll be reading and watching what they have to say about Pinterest, and ‘ll start implementing it straight away.

As far as making money from my blog, I will try Google Adsense for advertisements to see if it has an impact.

I will also continue to share my products, which are the Productivity & Profit Year Planner, the Captivating Content eCourse, and my printable colouring pages on Etsy.

I also have a colouring book for adults which is coming out on Amazon in July (exciting times!).

UPDATE: My Inspirational Quotes Adult Colouring book is now available on Amazon. Get it here!

I know I’m OK with the writing as I already have the ideas swirling around in my head. The most important thing for me is to make time to get it out onto ‘paper’. I will write down time in my budget journal in order to get it done.

So there you have it, the first report from SYL!

I hope it has given you some inspiration and motivation to start your blog, and to put your dreams first.

Can’t wait to see what happens next month. The pressure is on!!

What goals will you be setting this month?

Share in the comments below. I’d love to hear them!