When I first received an email from PayPal saying I’d made a sale on my digital product, I didn’t know what to think…..
What is this?
Was it a mistake?
This can’t be right?
Finally it dawned on me… OMG, I made a sale!!!
I hope the buyer received the planner?
I hope they like it?
Wow, I can’t believe someone has bought something I created!!
Making that first sale, even if it was £1.99, felt amazing.
There’s something special about making money online with a product you have created from scratch and have put out there into the digital world.
And if I can do it, I know you can do it to.
Please note that I am an affiliate to some of the products. This means if you click on the link and purchase the item, then I will receive an affiliate commission (at no additional cost to you). I only ever recommend things I have used and that I believe are helpful and useful.
But you’re probably wondering is it worth creating a digital product, especially if you’re only selling if for a small amount?
My answer is a resounding YES!
The first sale is only the start and you can only build on that.
If you are taking the time to create something that you can sell at a later date, and you can sell it over and over again, then it is definitely worth putting the time and effort into it. Why wouldn’t you?
Whether you’re creating a PDF document like I did, or audio or video training, etc, the possibilities for earning money whilst you sleep (which we’d all probably LOVE to do!) are endless.
I love the idea of spending the same amount of time creating a digital product, as I could talking to 10 potential clients. Instead of the model being time vs. money, I can create a product that I can get paid for again and again.
Okay, I love the sound of creating a digital product – where do I start?
Well, first off, you need to come up with an idea of what you want your digital product to be.
Some people do this through brainstorming, however, the idea for my digital product came through the not so typical way.
Basically, I created it because I had a need for it myself.
You see, I was feeling so overwhelmed with all the stuff that I had to do for my business. My to-do list just kept growing and growing, and felt like giving up.
Finally, I had enough and decided that I needed to sort it out.
I started to look for a planner which would keep me organised and focused on my business tasks and that would help me to start the day or week off well.
After having searched for a few days, I came to the realisation that there wasn’t anything that suited me (or I was too picky!).
I really liked some planners, but then there were parts of other planners that I liked as well. I wanted to integrate them together, so in the end, I decided to design and create my own planner!
I sketched out what I wanted to focus on in my business and what I wanted to record and plan.
In the end, I came up with the Productivity & Profit Day Planner, which then morphed into the Year Planner.
Somewhere during the design process, I thought to myself “well if I need something like this, I’m sure there are other people who would need it too”.
And that’s when an idea was born to sell the planner to others.
I have an idea. Is it better to be broad or niche it down?
Definitely niche it down. Get specific.
For example, if you are going to do a video product showing people how to set up a WordPress website, you can market this to a whole range of people, but in order to attract people and get them to eventually buy your product, you need to decide on a specific person or group/audience who will need this.
When people see that you’ve created a something just for them, they will immediately connect with it. If it’s vague, it wont speak to them like that.
In order to stand out, you need to be specific.
Now here’s what to do next…
Before you start creating your digital product, you need to validate the idea first.
In my instance, I knew that although I loved my newly designed planner, I didn’t know for definite if other people would actually pay for it, and therefore I needed to test out the planner to see what people’s reaction would be to it.
I decided to use the Day Planner as a lead magnet, and this is what you can do as well – create an opt-in to gauge people’s interest.
To do this, you need to write a blog post related to your digital product and at the end of your blog post, include a sign up form with a lead magnet.
I wrote a blog post on how to be more productive in your business, and then I offered the Day Planner as a lead magnet.
If people sign up, then you know that there is interest in what you have to offer.
The other thing that you can do, is to create a landing page for your lead magnet (which you can set up in a couple of hours).
I created a landing page with LeadPages for people to sign up to the planner, and linked it with my email provider, Aweber.
I set this up and then started to send people directly to it.
- I asked people on Facebook if they wanted to a free planner and then gave them the link to sign up for it
- I sent an email to my subscribers and sent them the link to the landing page
By getting it up and running quickly, I found out that people were interested and they wanted to be as organised and focused on their business as I did!!
Over 100 people signed up for the planner in the first few days.
Although this doesn’t necessary mean that people will put their hand in their pocket to pay for a product, it is definitely a good indication of how people were feeling and what their desires and problems were.
I also set up an email autoresponder for the planner through Aweber, which I suggest you do for your lead magnet.
Ask for feedback on the lead magnet you have sent them, and ask open-ended questions to find out more about what they really want: ‘What are your struggles with (this topic)? What do you want to know about?
The feedback will help you to get ideas for your paid product and what you need to add or change.
Here is some of the feedback I received for my lead magnet, which was the Day Planner.
Just wanted to let you know I have bought and used many daily planners but find yours to be the best one of all for me and my business. Well done and thank you! – Kristen D.
This is just what I was looking for! – Monica B.
I have just printed it off today!! It is perfect .Thank you. – Michaela T
For those who didn’t reply to the initial email, I also sent out a broadcast email a few days later, and asked people how the planner was going.
By writing a blog post and offering a lead magnet, you will now have people on your list who like your digital product, and have validated your idea.
Keep your landing page going whilst you take the time to create your digital product. That way, you continue to build up your list of people who are interested in your product.
But how do I create my digital product?
Creating a digital product is simpler than it first looks.
If you are creating a document of some sort, like an ebook or a planner, I would suggest wither using Pages for Mac users, or Powerpoint for PC users. These are applications that are readily available, and most likely you have used them before so you have some familiarity with them.
If you are creating an audio, you can do this with your phone or laptop. As long as you have a microphone, you are good to go.
If you are creating a video, again you can use your phone or laptop. You can buy additional accessories, such as a webcam, however, it’s not always essential.
Outline what you are going to write or say, and then get going and take action on it.
Get your document, video or audio saved and you’re ready for the next step – deciding how much to charge for it!
The price of your digital product
The price of your digital product is NOT based on the time you took to create it. It is based on the value that others see in it.
You can charge whatever you want, but it will only sell it if your potential client sees the value in what you are offering. It’s your job to know the value of it and stand by it.
You must know your audience when pricing your product. If you are selling a product that is going to be marketed to single moms, don’t be unrealistic with your prices. You need to know what they can afford, and make sure your prices are in line with the type and calibre of clients you want to attract.
Don’t be scared to charge more than your competitors – you shouldn’t be competing against them anyway.
Your digital product should be priced on what feels good to you. Don’t ever base it on what someone else is doing.
Pricing is also a perceived value. People who buy a product that is higher priced are more likely to take action on it and actually read it or watch it. Something that is £5 is probably going to be left on your computer and never looked at again. However if someone invests £50, it’s more of a commitment and they will take action.
I currently have two products, the Year Planner at £7, and the Captivating Content course at £70. Although they are at completely different price points, I know the value of each product and I am happy to price them at these figures. You need to do the same.
Once you have decide on your price, you’re all ready to go..
Now, its’ time to set it up on your website
There are a number of ways to get your digital product set up on your website.
One of the ways I tried when I first began, was to set up the payment process through a PayPal button on my website (in hindsight, this is not the easiest option).
If you have a PayPal account you can create a button which you can link directly to your digital product. You can then add the button code onto your website page.
When people bought the planner though the PayPal button, an email was set up so that the buyers could download their purchase. Although this did work, and was tested out, there were some teething issues and not everyone that bought the planner received it (a big no-no!).
I therefore looked at alternative options through third-party services, and I recommend choosing one of these. They are so much easier to set up!
Plus, if you are selling digital product s to anyone in the EU, there are new regulations that have come in to effect regarding EU VAT, and therefore, the services are preferable to any other way.
A few of the services you could use include Payhip, Gumroad, SendOwl or DPD.
I have set up my year planner on Payhip. Like the majority of the other service, it allows you to sell your digital downloads such as eBooks, music, videos, photography, etc, and you get paid instantly.
I found Payhip really easy to use, and I was able to get my product on their site in about 15 minutes.
Whichever service you choose, once you have set up your product, you will get a piece of code or a link that you can add to your website.
I use the URL link on my sales page so that I can send people to my Payhip sales page. You can see it here in operation here.
What about selling on other platforms?
You can sell courses on Udemy, and digital products such as eBooks on Amazon, however, these kind of platforms take an additional cut of your sales.
You do have far greater audiences on these platforms that on other services such as Payhip and DPD, but you also make far less, have less control over your prices, and you don’t always get access to the buyers email address.
How do I market my digital product?
By already providing an opt-in, you will have generated a list of interested people who are eagerly awaiting your paid digital product.
You can build anticipation through the emails you send your subscribers. I did this with my planner.
As I was finalising my Year Planner, I sent out images and information to the get people excited.
You can do this as well, by sharing photos of your product, how you’re creating it, what it looks like, etc. Basically anything that is related to it! Share your progress and keep people interested in it.
When your digital product is ready to go, you can then provide a limited time offer, a bonus or a special discount of some sort.
I initially priced the year planner at £1.99, however, to create urgency for people to buy the product, I stated that the price would go up in price in a specific number of days (it also changed currency!).
By creating urgency, people are more likely to buy now rather than later.
How do I know people will buy from me?
You don’t know for certain. Even I didn’t know if people were going to buy.
There’s always those niggling doubts, however, if you have built up trust with your audience and shown your expertise and credibility, it is more likely that a percentage of people will buy from you.
You can build up the know, like and trust factor by creating amazing content on your website prior to you launching your digital product.
The content can be anything from blog posts, interviews, guest blogs, videos, audios or webinars, and it must be insanely useful content.
You give loads of valuable information away for free and this shows people who you are and what you know. This will help you to move your readers from fans, into paying customers.
Take action now!
This is a very simple step by step of how I created and launched my own digital product and how you can do the same.
If you want to take action and create your digital product today, I go through even more detail and the process of creating amazing products such as audios, videos, webinars, eBooks, and the like, in my eCourse Captivating Content.
So to summarise:
>> Digital products are definitely worth creating
>> Brainstorm your ideas and get really specific
>> Validate your idea first by creating an opt-in
>> Ask questions and ask for feedback
>> Create your product using the tools you already have (no need to get fancy straight away)
>> Price on value, not on your time. And definitely not based on your competition
>> Use a dedicated service to get your product up and running really easily
>> Get it on your website
>> Build anticipation and excitement for your product
>> Launch with an offer of urgency
If you have any other questions about creating and launching your own digital product, let me know in the comments, and so I can get back to you!
If you want to learn how to design and create amazing content that captivates your audience (without having to be a tech wizard), Captivating Content is for you.
In this 6 module course, you will finally be able to get past the tech overwhelm. Through video tutorials, templates and cheat sheets, you will be able to easily design, create and set up amazing content which your audience will love.